To predict the evolution of technology would be great wouldn’t it?! Let’s face it we’d all like to be a Mark Zuckerberg or Steve Jobs but even some of the greats slipped up from time to time. Bill Gates once said “Two years from now, spam will be solved…” not quite Bill, some may say we’re receiving more than ever. Another classic was in 2005 when Alan Sugar was ridiculed for saying: “Next Christmas the iPod will be dead, finished, gone, kaput.”. Clearly they were wrong but it’s not hard to see why, technology is moving faster than ever before and it’s not becoming easier to predict.
Since the introduction of powerful computers, smartphones, Internet and apps, everything we do has become more digitised. The accessibility of data and the ability to consume more than ever is having a direct effect on our patience towards day to day operations. We’re just not willing to wait for information these days.
It’s this shift in our behaviour, Millennials coming of age and the technologies we use that will make businesses vulnerable and more powerful all the same. Digital has changed business forever and those that have embraced digital are most likely leading their industry and influencing others whereas those that haven’t will begin to lag behind.