Up until recently, I didn’t know a great deal about Tech, mainly because I’m a girl (sorry feminists) and partly because my brain has been repelling this kind of stuff for my whole life.
At some point over the last few months and without warning, I seem to have gained a genuine interest in IT. I listen to the guys in the office discussing ‘moving applications to a remote app environment’ and I don’t feel disinterested, I want to know more. I spent time reading a detailed IT strategy last week…just because it was interesting. I recently searched ‘Technology News’, just to see if there was anything I needed to know. A business contact asked me a few weeks ago if working at Economit had turned me into a ‘geek’, “No way” I said but I knew, even then, that I was on a slippery slope.
A few months back, I was asked to take a look at our Google Analytics page. At first it looked complicated, maybe unnecessary, but I soon realised it really was very interesting. I taught myself through the use of various tutorials, how to gauge customer interests, see what they were searching for, analyse patterns of behaviour, view page trends and even see how long visitors spent on our site. I love figures (and an awesome graph) so it really awoke my interest.
This, in turn led me to question the number of hits we were getting on the website and if we were really doing enough to guide traffic to it. I found a tool that could produce reports on web searches and estimate how they would perform. Who knew that people didn’t search for Fractional IT Director? A whole lot of tutorial watching and blog reading later, I put together a plan of action. I taught myself to use our WordPress site, I changed and added meta descriptions, improved our SEO ratings on each page, added content, published blogs on the site and various other platforms and most rewarding of all, I learnt how to use the added features that WordPress had to offer.
After making good progress, I came to a bit of a standstill. I contacted 3 different techies who I thought could help me on various aspects of the site, but none of them could. I even contacted a Social Media expert to ask about coding Twitter Cards, but they didn’t know what it was, let alone how to do it.
A lot of research later, all of the things I had struggled with were now working and being utilised. One of those things was the Jetpack plugin on our site. It allows us to share news via all of our social media platforms with the click of a button! Seriously, this plugin has got me all worked up, I high fived myself in the office yesterday. It is user friendly, effective, time conserving and has great site stats.
Our web traffic has increased 200% since this time last month. Technology has simplified the processes I use while maximising creativity. It has enriched our engagement with our audience and I can’t wait to learn more. This is just the beginning for me.